U.S. Department of Transportation statistics show cell phones are involved in 1.6 million auto crashes each year.
These crashes take 6,000 lives every year and cause half a million injuries.
Nissan make vehicle safety one of their top priorities by equipping their vehicles with life-saving technology. But, what about the people behind the wheel?
Nissan has partnered with NBC Universal and the Voice's Adam Levine to promote "Red Thumb Day." Red Thumb Day is inspired by Red Thumb Reminder, a program created by Steve Babcock of EVB Advertising. They're encouraging people to mark their thumb red, whether it be by a red band, red nail polish or simply a red marker, as an important reminder to never text and drive.
We at Tri-State Nissan are committed to safety. Recently, Tri-State Nissan donated 500 Red Thumb Bands to be given out to students at Sherando High School in Stephens City, VA, who signed the pledge. Students who pledged not to text and drive received the Red Thumb band and could enter to win prizes.
"The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving," said Jeremy Tucker, vice president, Marketing, Nissan North America, Inc. "Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A 'Red Thumb Reminder' may seem insignificant. However, every time you see it, it reminds you to not text and drive."
Get creative with how you mark your thumb with red and share photos tagged #RedThumb on social media. These posts will be featured on a microsite, along with a special message from Adam Levine.
Red thumb bands are available at local dealerships, including Tri-State Nissan in Winchester, VA!